What is a Buyer Persona?

What is a Buyer Persona? Buyer Persona is a semi-real representation of your ideal customer. Your "target" customer. It is created from the set of elements that make up an average customer of yours or even better a "target" customer. The information collected helps us to create and analyze the style and type of customers […]

When lack of communication affected the story

Telephony, the internet and applications of all kinds offered by modern technology, solve our hands and… problems with one click. If we think about it, easy and fast communication is the basis of modern culture. In fact, there are events in history that might have evolved differently if the people of the time could […]

The trip goes on!

darc advertising

Friends After 8 years of successful and dynamic presence in the field of digital advertising, our company grows, changes and passes into the era of DARC CORP with the aim of providing even more and even more complete services. From 1/1/2021 the activities that we offered for so many years in the whole spectrum of advertising (ADVERTISING-SIGNAGE-PRODUCTIONS) were separated so that […]